Benchmarking, Surveying and Interviewing
When you are just beginning
One of the most rewarding parts of UX research and research in general is interacting with clients to understand their needs, with products to understand their worlds and with groups of people to observe their dynamic around your potential product.
Usability testing
When your product is ready
Whether this is the first or one of many observed interactions between your product and the users, it is a mandatory step in understanding how your product fits in the wilderness of human behavior. I can help you avoid directed questions and translating what the data you collected mean for your product and how to make sure you don’t spend loads on research that tells you nothing for your business goals.
Affinity diagram
When you get overloaded with information
When you need to pool together data from benchmarking, interviewing, surveys, usability testing, heuristics tests and many more, I can help you synthesize all of it so it makes sense for the design or testing of your product. With 11 years experience processing mixed methods data, I will make this process feel like a fun game at the end of which you will have valuable insights.
Journey Maps
Empathizing with your users
All the information collected will be transformed into knowledge on the most common use cases, pain points, key moments and metrics mapped out into the journey map. Whether it’s for your clients or for your front-end and back-end service providers, you’ll have it all out into the data driven storytelling basis you’ll need to advocate for the users in front of the relevant stakeholders.
Flow Charting
Laying out the basis
For design purposes, all the most important use cases will be mapped out into the flow together with your development team and other stakeholders involved. This is not the prototype yet, but it is an essential part to logically lay out the steps your users will need to go through and the information the prototype needs to convey, at which moment and in which sequence.
Sketching, Prototyping and Annotating the Wireframes
The nuts and bolts of design
When all the basis is out and agreed, sketching the prototyping and wireframing can begin. Whether you work in a small team and the researcher does this part or if you work with specialized designers, I can contribute fully to make sure the insights and actionable results are put into place meaningfully and with your users and your business goals on the win.
